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, , , Comments Off on Monitor Your Pins With Pinterest Web Analytics

Monitor Your Pins With Pinterest Web Analytics

With record referral traffic and consumer appeal, Pinterest has quickly made a name for itself among the marketing community. Big brands and small businesses have relied on the platform for countless campaigns, but the one thing that has been lacking is an easy way to collect metrics. That changes today as Pinterest has begun to … Continued

, , , , Comments Off on #BePresent: 3 Helpful Metrics You Can Track and What You Can Learn

#BePresent: 3 Helpful Metrics You Can Track and What You Can Learn

Last week, Sprout Social unveiled #BePresent — a free social media engagement report for brands using Twitter. It’s based on one critical premise when it comes to social media marketing and customer engagement: Your customers are already on social channels like Twitter talking about you, so you need to be present there to take part … Continued

, , , , , , , , , , , Comments Off on HealthTap’s Q&A Service Sees 7.5M Uniques Per Month, With MDs Spending An Hour Per Session Providing 581M Answers

HealthTap’s Q&A Service Sees 7.5M Uniques Per Month, With MDs Spending An Hour Per Session Providing 581M Answers

HealthTap’s Q&A Service Sees 7.5M Uniques Per Month, With MDs Spending An Hour Per Session Providing 581M Answers

What do you do when you have a health question? You likely either search Google or WebMD, try to call your doctor, or set up an appointment. For most people, the latter two options would be preferable, because, after all, you’re more likely to trust a human being than Dr. Robot or some crowdsourced health … Continued

, , , , , Comments Off on Facebook Focuses on Interests With the Launch of a One-Column Timeline

Facebook Focuses on Interests With the Launch of a One-Column Timeline

We’ve been talking about it for months, and now it’s finally here. Today, Facebook announced the wide rollout of its one-column Timeline redesign. The new layout now puts an individual’s posts and life events on the right and his or her About information and app activity on the left. Although the design seems to be … Continued

, , , , , , , Comments Off on Facebook Opens Early Adopter Club To Reignite Mobile Experimentation

Facebook Opens Early Adopter Club To Reignite Mobile Experimentation

Facebook Opens Early Adopter Club To Reignite Mobile Experimentation

Ditching HTML5 cost Facebook the flexibility to tinker and quietly try out design or feature changes on subsets of users. But now it can experiment again. Thursday Facebook launched a beta club offering some Android users early access to new features. Thanks to silently downloaded software updates, Facebook can field test evolutions of its mobile … Continued