Monthly Archives: March 2013

How to Access Your Pinterest Analytics

Pinterest has finally launched an analytics tool, making it easier for you to collect metrics around the way consumers interact with pins originating from your website. Pinterest Web Analytics will provide you with information about how many people have pinned from your site, how many people have seen those pins, and how many people visited … Continued

, , , , , , , , , Comments Off on Target Consumers on Twitter by Interest, Device, and Gender

Target Consumers on Twitter by Interest, Device, and Gender

Launched last year, Twitter’s self-serve advertising platform has been used by thousands of businesses with “encouraging” results. Based on feedback received from those businesses, advertisers can now target consumers in two specific ways: by interest and device. First, you can target individuals with the same interests as followers of @username. For example, if a golf … Continued

, , , , , , , , , , Comments Off on The Ultimate Status Check For Social Media Monitoring

The Ultimate Status Check For Social Media Monitoring

In 2008 when social media monitoring solutions like <a target="_blank" title="Radian6 – Social Media Monitoring Solution” href=”http://radian6.com” target=”_blank”>Radian6 and Collective Intellect started popping up, we talked a lot about the importance of listening to online conversations. Most companies looked at monitoring as a defense mechanism and reactive practice — Find mentions of your brand to … Continued

, , , , , , , , , , , , Comments Off on Social Media is as Worthless as the Telephone

Social Media is as Worthless as the Telephone

Welcome one and all to the world premiere of the Theater of the Absurd, the soon-to-be-infamous TOTA. Please take your seats. We’re very excited to bring you our first program, “Social Media is as Worthless as the Telephone.” We had the privilege (the playwright asked us to say that) to discuss the inspiration for this script with Barry, … Continued

, , , , , , , , , , , , , , , , , Comments Off on Facebook Isn’t Holding Back Their Growth: MessageMe Raises $1.9M And Grabs 1M Users

Facebook Isn’t Holding Back Their Growth: MessageMe Raises $1.9M And Grabs 1M Users

Facebook Isn’t Holding Back Their Growth: MessageMe Raises $1.9M And Grabs 1M Users

MessageMe, <a target="_blank" href="http://techcrunch.com/2013/03/15/facebook-messageme/”>the multimedia messaging app that got smacked by Facebook last week, isn’t letting that hurdle set back their growth. The company said today that it has more than 1 million users, is sending 500 notifications now per second and recently picked up $ 1.9 million in funding from a large syndicate of … Continued

, , , , , , , , , , , , , , Comments Off on Social Media News: Timeline, Pinterest Analytics, Google Reader

Social Media News: Timeline, Pinterest Analytics, Google Reader

While you’ve been busy updating your company’s Facebook page, keeping your customers up to date through Twitter and posting the latest corporate video on YouTube, we’ve been reporting on the latest in <a target="_blank" href="http://www.sproutsocial.com/insights/tag/social-media/”>social media news for businesses large and small. In case you’ve missed any of it, here’s a recap of this week’s breaking stories. We’ve arranged them by category … Continued

Can Community Managers Work From Home Effectively? Let’s Find Out

Community managers play an essential and exciting role for any brand. They promote the company name, build relationships, and lead the online conversation about the business. It’s a position that requires long hours, boundless energy, and lots of passion. But does it require time in the office? And if so, how much? Most of a … Continued

, , , , , , , , , , , , , , , Comments Off on Former Google Reader product manager confirms our suspicions: Its demise is all about Google+

Former Google Reader product manager confirms our suspicions: Its demise is all about Google+

Former Google Reader product manager confirms our suspicions: Its demise is all about Google+

When Google announced today it was killing Google Reader on July 1st, just one thought crossed my mind: “I bet this has something to do with Google+.” I didn’t have anything more than a hunch to go on, however, until Brian Shih, a former Google Reader product manager, confirmed my suspicions on Quora. Shih, who … Continued