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Facebook Is Testing a New Way to Reach Audiences Organically

In the past, some Facebook Page owners have complained that it’s difficult to reach large percentages of fans organically due to News Feed algorithms. The social network’s latest test might help you reach new audiences — including those who aren’t yet fans — without paying for ads. Inside Facebook reported that Teddy Quinn, a PPC … Continued

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Innovation in the (Virtual) Workplace with Jason Falls & Heather Whaling [PODCAST]

Welcome to the latest episode of Explore Marketing Uncensored, Social Media Explorer’s official podcast. Explore Marketing Uncensored is your one-way ticket into the twisted minds of some of the greatest digital marketing and social media thought leaders around. The goal: to provide marketing executives with the knowledge they need to be rock stars in their … Continued

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How Facebook’s Updated News Feed Could Affect Reach

Facebook has given marketers a lot to be excited about with the announcement of its revamped News Feed. From larger photos and more prominent displays, it’ll be difficult for brands to go unnoticed. But while Facebook has made it easier for consumers to Like your Page, it has also made it harder for them to … Continued

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Zynga Looks To Revive Draw Something With A Sequel That’s Much More Of A Social Network

Zynga Looks To Revive Draw Something With A Sequel That’s Much More Of A Social Network

Zynga’s biggest acquisition to date — the $ 180 million deal to buy Draw Something-maker OMGPOP last year — was the one it ended up being the most pilloried for. At its peak, Draw Something was beating Zynga’s longstanding Words With Friends franchise, a sore point for a company that positioned itself as the dominant … Continued

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Why a Small Tweak Could Lead to an Increase in Facebook Shares

While Likes and comments are great, a lot of value comes from members sharing your Facebook content with their friends. Not only does it help to increase awareness for your brand, but it could potentially lead to new fans. The social network is testing a new interface for how individuals re-share your posts on desktop. … Continued

Social Media Resources: Twitter Chats, Vine, and Pinterest Analytics

This week on Sprout Social Insights we tackled guides for Facebook, Twitter, and to help you better reach your customers with the social media tools that make a difference. Check out our articles below to find out more about each one and how they can help you with your social media goals. And check in … Continued

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Line: We’re A Social Entertainment Platform, Not Just A Free Calls Messaging App

Line: We’re A Social Entertainment Platform, Not Just A Free Calls Messaging App

Line, an app made by NHN Japan Corporation, which has grown rapidly, amassing over 100 million users since its launch in summer 2011, is typically labelled as a messaging app – and compared to the likes of WhatsApp, Viber and Skype because it offers free calls and texts. But in reality Line’s feature set positions … Continued

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Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex

Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex

Twitter wants brands to be able to target their ads effectively, otherwise why would you spend money to spray and pray your message to every single person on the network? Since the micro networking site can trap a lot of information about you based on who you follow and what types of posts you interact … Continued

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Twitter Adds Granular Reporting to Its Ads Center Dashboard

Following the launch of its Ads API, Twitter today introduced an upgraded dashboard for the Twitter Ads center. This was done to help advertisers manage and optimize existing campaigns more effectively. The revamp — based on feedback from advertisers — includes improved campaign reporting, more visibility into campaign performance, analytics, and spend, and easier management … Continued