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, , , Comments Off on Monitor Your Pins With Pinterest Web Analytics

Monitor Your Pins With Pinterest Web Analytics

With record referral traffic and consumer appeal, Pinterest has quickly made a name for itself among the marketing community. Big brands and small businesses have relied on the platform for countless campaigns, but the one thing that has been lacking is an easy way to collect metrics. That changes today as Pinterest has begun to … Continued

, , , , Comments Off on #BePresent: 3 Helpful Metrics You Can Track and What You Can Learn

#BePresent: 3 Helpful Metrics You Can Track and What You Can Learn

Last week, Sprout Social unveiled #BePresent — a free social media engagement report for brands using Twitter. It’s based on one critical premise when it comes to social media marketing and customer engagement: Your customers are already on social channels like Twitter talking about you, so you need to be present there to take part … Continued

, , , , , , , , , , , Comments Off on HealthTap’s Q&A Service Sees 7.5M Uniques Per Month, With MDs Spending An Hour Per Session Providing 581M Answers

HealthTap’s Q&A Service Sees 7.5M Uniques Per Month, With MDs Spending An Hour Per Session Providing 581M Answers

HealthTap’s Q&A Service Sees 7.5M Uniques Per Month, With MDs Spending An Hour Per Session Providing 581M Answers

What do you do when you have a health question? You likely either search Google or WebMD, try to call your doctor, or set up an appointment. For most people, the latter two options would be preferable, because, after all, you’re more likely to trust a human being than Dr. Robot or some crowdsourced health … Continued

, , , , , Comments Off on Facebook Focuses on Interests With the Launch of a One-Column Timeline

Facebook Focuses on Interests With the Launch of a One-Column Timeline

We’ve been talking about it for months, and now it’s finally here. Today, Facebook announced the wide rollout of its one-column Timeline redesign. The new layout now puts an individual’s posts and life events on the right and his or her About information and app activity on the left. Although the design seems to be … Continued

, , , , , , , Comments Off on Facebook Opens Early Adopter Club To Reignite Mobile Experimentation

Facebook Opens Early Adopter Club To Reignite Mobile Experimentation

Facebook Opens Early Adopter Club To Reignite Mobile Experimentation

Ditching HTML5 cost Facebook the flexibility to tinker and quietly try out design or feature changes on subsets of users. But now it can experiment again. Thursday Facebook launched a beta club offering some Android users early access to new features. Thanks to silently downloaded software updates, Facebook can field test evolutions of its mobile … Continued

, , , , , , , , , Comments Off on Checking Facebook Has Become Too Much Like Checking Email, And The News Feed Redesign Might Fix That

Checking Facebook Has Become Too Much Like Checking Email, And The News Feed Redesign Might Fix That

Checking Facebook Has Become Too Much Like Checking Email, And The News Feed Redesign Might Fix That

Do you enjoy checking email? Probably not, since the word “checking” is something that sounds like work. Whenever you have to continually go back to a place to see if anything new is there, it starts taking a toll on you. Checking things is boring. I spent some time at Facebook last week to learn … Continued

, , , , , , Comments Off on How Line Breaks Can Help Advertisers Stand Out in the Twitter Stream

How Line Breaks Can Help Advertisers Stand Out in the Twitter Stream

Yesterday, Twitter added support for line breaks on its website as well as its official mobile apps. The feature can be used to spread your 140 character message out over a few different lines. For example, a phrase or a single word could occupy a single line. This might not seem very noteworthy. In fact, … Continued

, , , Comments Off on Twitter for Windows 8 Is Now Available for Download

Twitter for Windows 8 Is Now Available for Download

Businesses using Windows 8 will find it easier to manage their presence on Twitter as the company has finally released a native app for the new platform. The new app brings with it familiar features like the Home, Connect, Discover, and Me tabs, but it also introduces new functionalities that take advantage of some unique … Continued

, , , , , , , , , , , Comments Off on Messaging Service WhatsApp To Extend Subscription Model To iOS This Year, But Don’t Hold Your Breath For A Desktop App

Messaging Service WhatsApp To Extend Subscription Model To iOS This Year, But Don’t Hold Your Breath For A Desktop App

Messaging Service WhatsApp To Extend Subscription Model To iOS This Year, But Don’t Hold Your Breath For A Desktop App

WhatsApp, the popular mobile messaging app that eschews advertising in favor of a paid model, is getting ready to bring its iOS app in line with the apps it makes for other platforms by turning it into an annual subscription service. Jan Koum, WhatsApp’s CEO, says that the company is planning this year to shift … Continued

, , , , , , , , , , , , , Comments Off on Consumers Are Sharing Facebook App Activity 1 Billion Times a Day

Consumers Are Sharing Facebook App Activity 1 Billion Times a Day

  For developers, getting people to share their activity with your Facebook App is almost as important as getting people to use it in the first place. The reason this is so important is because these stories help to create awareness for your app as well as your brand. As of this month, more than … Continued