Blog

Monitor Your Pins With Pinterest Web Analytics

With record referral traffic and consumer appeal, Pinterest has quickly made a name for itself among the marketing community. Big brands and small businesses have relied on the platform for countless campaigns, but the one thing that has been lacking is an easy way to collect metrics. That changes today as Pinterest has begun to … Continued

HealthTap’s Q&A Service Sees 7.5M Uniques Per Month, With MDs Spending An Hour Per Session Providing 581M Answers

HealthTap’s Q&A Service Sees 7.5M Uniques Per Month, With MDs Spending An Hour Per Session Providing 581M Answers

What do you do when you have a health question? You likely either search Google or WebMD, try to call your doctor, or set up an appointment. For most people, the latter two options would be preferable, because, after all, you’re more likely to trust a human being than Dr. Robot or some crowdsourced health … Continued

Facebook Opens Early Adopter Club To Reignite Mobile Experimentation

Facebook Opens Early Adopter Club To Reignite Mobile Experimentation

Ditching HTML5 cost Facebook the flexibility to tinker and quietly try out design or feature changes on subsets of users. But now it can experiment again. Thursday Facebook launched a beta club offering some Android users early access to new features. Thanks to silently downloaded software updates, Facebook can field test evolutions of its mobile … Continued

Checking Facebook Has Become Too Much Like Checking Email, And The News Feed Redesign Might Fix That

Checking Facebook Has Become Too Much Like Checking Email, And The News Feed Redesign Might Fix That

Do you enjoy checking email? Probably not, since the word “checking” is something that sounds like work. Whenever you have to continually go back to a place to see if anything new is there, it starts taking a toll on you. Checking things is boring. I spent some time at Facebook last week to learn … Continued

Messaging Service WhatsApp To Extend Subscription Model To iOS This Year, But Don’t Hold Your Breath For A Desktop App

Messaging Service WhatsApp To Extend Subscription Model To iOS This Year, But Don’t Hold Your Breath For A Desktop App

WhatsApp, the popular mobile messaging app that eschews advertising in favor of a paid model, is getting ready to bring its iOS app in line with the apps it makes for other platforms by turning it into an annual subscription service. Jan Koum, WhatsApp’s CEO, says that the company is planning this year to shift … Continued

Consumers Are Sharing Facebook App Activity 1 Billion Times a Day

  For developers, getting people to share their activity with your Facebook App is almost as important as getting people to use it in the first place. The reason this is so important is because these stories help to create awareness for your app as well as your brand. As of this month, more than … Continued

Facebook Is Testing a New Way to Reach Audiences Organically

In the past, some Facebook Page owners have complained that it’s difficult to reach large percentages of fans organically due to News Feed algorithms. The social network’s latest test might help you reach new audiences — including those who aren’t yet fans — without paying for ads. Inside Facebook reported that Teddy Quinn, a PPC … Continued

Ustwo’s Rando Is A Random Photo-Sharing App That Deliberately Snubs Social Features

Ustwo’s Rando Is A Random Photo-Sharing App That Deliberately Snubs Social Features

U.K. mobile games and app developer studio ustwo, creator of games and apps like Whale Trail and MouthOff to name a couple, has launched a new photo-sharing app called Rando. The kicker is it’s entirely random photo sharing. In other words, each of your photos (‘randos’) is randomly sent to another user (you never know who gets it). In return … Continued

Innovation in the (Virtual) Workplace with Jason Falls & Heather Whaling [PODCAST]

Welcome to the latest episode of Explore Marketing Uncensored, Social Media Explorer’s official podcast. Explore Marketing Uncensored is your one-way ticket into the twisted minds of some of the greatest digital marketing and social media thought leaders around. The goal: to provide marketing executives with the knowledge they need to be rock stars in their … Continued

How Facebook’s Updated News Feed Could Affect Reach

Facebook has given marketers a lot to be excited about with the announcement of its revamped News Feed. From larger photos and more prominent displays, it’ll be difficult for brands to go unnoticed. But while Facebook has made it easier for consumers to Like your Page, it has also made it harder for them to … Continued

Zynga Looks To Revive Draw Something With A Sequel That’s Much More Of A Social Network

Zynga Looks To Revive Draw Something With A Sequel That’s Much More Of A Social Network

Zynga’s biggest acquisition to date — the $ 180 million deal to buy Draw Something-maker OMGPOP last year — was the one it ended up being the most pilloried for. At its peak, Draw Something was beating Zynga’s longstanding Words With Friends franchise, a sore point for a company that positioned itself as the dominant … Continued

Why a Small Tweak Could Lead to an Increase in Facebook Shares

While Likes and comments are great, a lot of value comes from members sharing your Facebook content with their friends. Not only does it help to increase awareness for your brand, but it could potentially lead to new fans. The social network is testing a new interface for how individuals re-share your posts on desktop. … Continued

Social Media Resources: Twitter Chats, Vine, and Pinterest Analytics

This week on Sprout Social Insights we tackled guides for Facebook, Twitter, and to help you better reach your customers with the social media tools that make a difference. Check out our articles below to find out more about each one and how they can help you with your social media goals. And check in … Continued

Line: We’re A Social Entertainment Platform, Not Just A Free Calls Messaging App

Line: We’re A Social Entertainment Platform, Not Just A Free Calls Messaging App

Line, an app made by NHN Japan Corporation, which has grown rapidly, amassing over 100 million users since its launch in summer 2011, is typically labelled as a messaging app – and compared to the likes of WhatsApp, Viber and Skype because it offers free calls and texts. But in reality Line’s feature set positions … Continued