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Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex

Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex

Twitter wants brands to be able to target their ads effectively, otherwise why would you spend money to spray and pray your message to every single person on the network? Since the micro networking site can trap a lot of information about you based on who you follow and what types of posts you interact … Continued

Twitter Adds Granular Reporting to Its Ads Center Dashboard

Following the launch of its Ads API, Twitter today introduced an upgraded dashboard for the Twitter Ads center. This was done to help advertisers manage and optimize existing campaigns more effectively. The revamp — based on feedback from advertisers — includes improved campaign reporting, more visibility into campaign performance, analytics, and spend, and easier management … Continued

The Horse Boy Foundation – #GivingTuesday

Autism is something that I’m very aware of since my sister is the Co-Founder of New England Pediatric Services. While I’ve been very fortunate not to be directly touched by it, I have several friends who have children at varying points on the spectrum. So, this past weekend during SXSW at the annual AllHat party, I learned about … Continued

Where to Put That Extra Dough in Your Marketing Budget

Recently I was asked by a small business owner a question I’ve heard all too many times, “Hey Jason, I have an extra $ 1,000 a month in my marketing budget, where should I spend it?” I’m sure most have heard this question, in some amount or other, several times themselves. It’s a pretty common … Continued

Kiva’s Crowdfunded Loans Platform Chalks Up 1M Borrowers & $400M Lent, After Seven Years Of Micro-Lending To Alleviate Poverty

Kiva’s Crowdfunded Loans Platform Chalks Up 1M Borrowers & $400M Lent, After Seven Years Of Micro-Lending To Alleviate Poverty

Kiva.org, a not-for-profit organisation that’s been matching micro-lenders with low-income borrowers since 2005, has announced it’s passed the one million borrowers mark. The total value of the crowdfunded loans, which have been spread across 65 countries mostly in the developing world, is $ 400 million, Kiva said today. The loans typically back individual economic activity to help … Continued

How Shutting Down Google Reader Could Affect Businesses

<img class="size-full wp-image-42070 aligncenter" title="google-reader-shutting-down” src=”http://www.ad-via.com/wp-content/uploads/2013/03/fd354__google-reader-shutting-down.jpg” alt=”” /> This week Google announced that it will be shutting down Google Reader — along with seven of its other products — as part of its “spring cleaning” efforts. Launched in 2005, Reader made it easier for people to discover and keep up with their favorite websites and … Continued

Mention raises $800,000 to build a ‘Google Alerts’-esque service for the social Web

Mention raises $800,000 to build a ‘Google Alerts’-esque service for the social Web

Web and social media monitoring app maker mention launched its service less than a year ago and has attracted more than 50,000 users from 46 countries so far. Today, the French company is announcing that it has closed a “flash seed round” – more on that later – to the tune of $ 800,000 from … Continued

Singaporean-Finnish Startup Nonstop Games Raises $2.9M For Core Gaming On iOS, Android

Singaporean-Finnish Startup Nonstop Games Raises $2.9M For Core Gaming On iOS, Android

Nonstop Games, a Singaporean-Finnish gaming company (yes, really), just picked up $ 2.9 million from two Scandinavian venture firms, Creandum and Lifeline Ventures, to build out core games for iOS and Android. The company’s team has an interesting backstory. Henric Suuronen was a head of studio at one of Europe’s biggest social gaming companies Wooga, … Continued

Analytics In Hand, Pinterest Takes Its Discovery-Friendly Desktop Redesign Global; iOS And Android Updates Coming Soon

Analytics In Hand, Pinterest Takes Its Discovery-Friendly Desktop Redesign Global; iOS And Android Updates Coming Soon

On the back of a <a target="_blank" href="http://techcrunch.com/2013/03/12/pinterest-web-analytics-puts-third-party-developers-and-apis-into-focus/”>new analytics product designed to help brands and others better track how well their pinned content is progressing through Pinterest’s millions of pinboards, today the image-based social network is <a target="_blank" target="_blank" href="http://blog.pinterest.com/post/45669182372/our-new-look-more-ways-to-discover-what-you-love”>rolling out a new redesign. This is the new look with bigger pictures and more discovery … Continued

3 Creative Ways Brands Have Used Twitter’s Vine to Reach Customers

Twitter’s <a target="_blank" href="http://sproutsocial.com/insights/2013/01/twitter-vine-app-ios/”>launch of the bite-sized video network Vine sparked a flurry of inventive creations from businesses and individuals alike. It’s long been an interesting paradox that imposing restrictions can spark the most imaginative ideas, and Vine has shown that people can convey a surprising amount of personality in a six-second loop. For businesses, … Continued

Facebook could soon add hashtag support, one of rival Twitter’s most iconic features

Facebook could soon add hashtag support, one of rival Twitter’s most iconic features

The Wall Street Journal is reporting that Facebook is looking to integrate the hashtag into its service. Although Twitter does not own the concept of the hashtag, the company has popularized it to the point most people associate the phrase with the social network. The WSJ cited “people familiar with the matter” in its coverage, … Continued

Whyd Wants To Connect Music Lovers To Help Them Discover More Tracks They’ll Love

Whyd Wants To Connect Music Lovers To Help Them Discover More Tracks They’ll Love

When Whyd opened to the public in November it offered music bookmarking functionality along the lines of recently launched Songdrop, which we described as a “Delicious for music“. However, the Paris-based startup’s broader plan is to become a music-based social network, and today it’s flipping the switch on its recommendation engine to match users with … Continued

Pinfluencer Is Now Piqora As It Preps To Add Tumblr, Twitter And More Into Its Social Marketing Net

Pinfluencer Is Now Piqora As It Preps To Add Tumblr, Twitter And More Into Its Social Marketing Net

Pinfluencer, one of the many sites that have sprouted up to help companies track Pinterest usage, is today announcing a rebranding to Piqora, a move that the company says fits with its wider strategy to mine information not just from Pinterest and Facebook, but other image-based social networks like Tumblr, Polyvore and Twitter. To go along … Continued

Reach, Promoted Posts Are Highlighted in Facebook’s New Admin Panel

In addition to making it easier for you to create Page Like Ads, Facebook is now testing an updated Admin Panel, which gives more prominence to reach metrics for recent posts. The social network hopes this will encourage more marketers to promote those posts to increase their audience. Replacing the “Notifications” section with “Posts”, admins … Continued

How to Access Your Pinterest Analytics

Pinterest has finally launched an analytics tool, making it easier for you to collect metrics around the way consumers interact with pins originating from your website. Pinterest Web Analytics will provide you with information about how many people have pinned from your site, how many people have seen those pins, and how many people visited … Continued

Target Consumers on Twitter by Interest, Device, and Gender

Launched last year, Twitter’s self-serve advertising platform has been used by thousands of businesses with “encouraging” results. Based on feedback received from those businesses, advertisers can now target consumers in two specific ways: by interest and device. First, you can target individuals with the same interests as followers of @username. For example, if a golf … Continued