Marketing

, , , , , , , , , , , Comments Off on HealthTap’s Q&A Service Sees 7.5M Uniques Per Month, With MDs Spending An Hour Per Session Providing 581M Answers

HealthTap’s Q&A Service Sees 7.5M Uniques Per Month, With MDs Spending An Hour Per Session Providing 581M Answers

HealthTap’s Q&A Service Sees 7.5M Uniques Per Month, With MDs Spending An Hour Per Session Providing 581M Answers

What do you do when you have a health question? You likely either search Google or WebMD, try to call your doctor, or set up an appointment. For most people, the latter two options would be preferable, because, after all, you’re more likely to trust a human being than Dr. Robot or some crowdsourced health … Continued

, , , , , , , Comments Off on Facebook Opens Early Adopter Club To Reignite Mobile Experimentation

Facebook Opens Early Adopter Club To Reignite Mobile Experimentation

Facebook Opens Early Adopter Club To Reignite Mobile Experimentation

Ditching HTML5 cost Facebook the flexibility to tinker and quietly try out design or feature changes on subsets of users. But now it can experiment again. Thursday Facebook launched a beta club offering some Android users early access to new features. Thanks to silently downloaded software updates, Facebook can field test evolutions of its mobile … Continued

, , , , , , , , , Comments Off on Checking Facebook Has Become Too Much Like Checking Email, And The News Feed Redesign Might Fix That

Checking Facebook Has Become Too Much Like Checking Email, And The News Feed Redesign Might Fix That

Checking Facebook Has Become Too Much Like Checking Email, And The News Feed Redesign Might Fix That

Do you enjoy checking email? Probably not, since the word “checking” is something that sounds like work. Whenever you have to continually go back to a place to see if anything new is there, it starts taking a toll on you. Checking things is boring. I spent some time at Facebook last week to learn … Continued

, , , , , , , , , , , Comments Off on Messaging Service WhatsApp To Extend Subscription Model To iOS This Year, But Don’t Hold Your Breath For A Desktop App

Messaging Service WhatsApp To Extend Subscription Model To iOS This Year, But Don’t Hold Your Breath For A Desktop App

Messaging Service WhatsApp To Extend Subscription Model To iOS This Year, But Don’t Hold Your Breath For A Desktop App

WhatsApp, the popular mobile messaging app that eschews advertising in favor of a paid model, is getting ready to bring its iOS app in line with the apps it makes for other platforms by turning it into an annual subscription service. Jan Koum, WhatsApp’s CEO, says that the company is planning this year to shift … Continued

, , , , , , , , , , , , , , Comments Off on Zynga Looks To Revive Draw Something With A Sequel That’s Much More Of A Social Network

Zynga Looks To Revive Draw Something With A Sequel That’s Much More Of A Social Network

Zynga Looks To Revive Draw Something With A Sequel That’s Much More Of A Social Network

Zynga’s biggest acquisition to date — the $ 180 million deal to buy Draw Something-maker OMGPOP last year — was the one it ended up being the most pilloried for. At its peak, Draw Something was beating Zynga’s longstanding Words With Friends franchise, a sore point for a company that positioned itself as the dominant … Continued

, , , , , , , , , , , , , , , , , Comments Off on Line: We’re A Social Entertainment Platform, Not Just A Free Calls Messaging App

Line: We’re A Social Entertainment Platform, Not Just A Free Calls Messaging App

Line: We’re A Social Entertainment Platform, Not Just A Free Calls Messaging App

Line, an app made by NHN Japan Corporation, which has grown rapidly, amassing over 100 million users since its launch in summer 2011, is typically labelled as a messaging app – and compared to the likes of WhatsApp, Viber and Skype because it offers free calls and texts. But in reality Line’s feature set positions … Continued

, , , , , , , , , , , , , , , , Comments Off on Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex

Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex

Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex

Twitter wants brands to be able to target their ads effectively, otherwise why would you spend money to spray and pray your message to every single person on the network? Since the micro networking site can trap a lot of information about you based on who you follow and what types of posts you interact … Continued

, , , , , , , , , , , , , , , , , , , , Comments Off on Kiva’s Crowdfunded Loans Platform Chalks Up 1M Borrowers & $400M Lent, After Seven Years Of Micro-Lending To Alleviate Poverty

Kiva’s Crowdfunded Loans Platform Chalks Up 1M Borrowers & $400M Lent, After Seven Years Of Micro-Lending To Alleviate Poverty

Kiva’s Crowdfunded Loans Platform Chalks Up 1M Borrowers & $400M Lent, After Seven Years Of Micro-Lending To Alleviate Poverty

Kiva.org, a not-for-profit organisation that’s been matching micro-lenders with low-income borrowers since 2005, has announced it’s passed the one million borrowers mark. The total value of the crowdfunded loans, which have been spread across 65 countries mostly in the developing world, is $ 400 million, Kiva said today. The loans typically back individual economic activity to help … Continued

, , , , , , , , , , , , , , , , Comments Off on Singaporean-Finnish Startup Nonstop Games Raises $2.9M For Core Gaming On iOS, Android

Singaporean-Finnish Startup Nonstop Games Raises $2.9M For Core Gaming On iOS, Android

Singaporean-Finnish Startup Nonstop Games Raises $2.9M For Core Gaming On iOS, Android

Nonstop Games, a Singaporean-Finnish gaming company (yes, really), just picked up $ 2.9 million from two Scandinavian venture firms, Creandum and Lifeline Ventures, to build out core games for iOS and Android. The company’s team has an interesting backstory. Henric Suuronen was a head of studio at one of Europe’s biggest social gaming companies Wooga, … Continued