Social Media

, , , Comments Off on Monitor Your Pins With Pinterest Web Analytics

Monitor Your Pins With Pinterest Web Analytics

With record referral traffic and consumer appeal, Pinterest has quickly made a name for itself among the marketing community. Big brands and small businesses have relied on the platform for countless campaigns, but the one thing that has been lacking is an easy way to collect metrics. That changes today as Pinterest has begun to … Continued

, , , , Comments Off on #BePresent: 3 Helpful Metrics You Can Track and What You Can Learn

#BePresent: 3 Helpful Metrics You Can Track and What You Can Learn

Last week, Sprout Social unveiled #BePresent — a free social media engagement report for brands using Twitter. It’s based on one critical premise when it comes to social media marketing and customer engagement: Your customers are already on social channels like Twitter talking about you, so you need to be present there to take part … Continued

, , , , , Comments Off on Facebook Focuses on Interests With the Launch of a One-Column Timeline

Facebook Focuses on Interests With the Launch of a One-Column Timeline

We’ve been talking about it for months, and now it’s finally here. Today, Facebook announced the wide rollout of its one-column Timeline redesign. The new layout now puts an individual’s posts and life events on the right and his or her About information and app activity on the left. Although the design seems to be … Continued

, , , , , , Comments Off on How Line Breaks Can Help Advertisers Stand Out in the Twitter Stream

How Line Breaks Can Help Advertisers Stand Out in the Twitter Stream

Yesterday, Twitter added support for line breaks on its website as well as its official mobile apps. The feature can be used to spread your 140 character message out over a few different lines. For example, a phrase or a single word could occupy a single line. This might not seem very noteworthy. In fact, … Continued

, , , Comments Off on Twitter for Windows 8 Is Now Available for Download

Twitter for Windows 8 Is Now Available for Download

Businesses using Windows 8 will find it easier to manage their presence on Twitter as the company has finally released a native app for the new platform. The new app brings with it familiar features like the Home, Connect, Discover, and Me tabs, but it also introduces new functionalities that take advantage of some unique … Continued

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Consumers Are Sharing Facebook App Activity 1 Billion Times a Day

  For developers, getting people to share their activity with your Facebook App is almost as important as getting people to use it in the first place. The reason this is so important is because these stories help to create awareness for your app as well as your brand. As of this month, more than … Continued

, , , , , , , , , , Comments Off on Facebook Is Testing a New Way to Reach Audiences Organically

Facebook Is Testing a New Way to Reach Audiences Organically

In the past, some Facebook Page owners have complained that it’s difficult to reach large percentages of fans organically due to News Feed algorithms. The social network’s latest test might help you reach new audiences — including those who aren’t yet fans — without paying for ads. Inside Facebook reported that Teddy Quinn, a PPC … Continued

, , , , , , , , , , , , , , , , Comments Off on Innovation in the (Virtual) Workplace with Jason Falls & Heather Whaling [PODCAST]

Innovation in the (Virtual) Workplace with Jason Falls & Heather Whaling [PODCAST]

Welcome to the latest episode of Explore Marketing Uncensored, Social Media Explorer’s official podcast. Explore Marketing Uncensored is your one-way ticket into the twisted minds of some of the greatest digital marketing and social media thought leaders around. The goal: to provide marketing executives with the knowledge they need to be rock stars in their … Continued

, , , , , , , , , , , , , Comments Off on How Facebook’s Updated News Feed Could Affect Reach

How Facebook’s Updated News Feed Could Affect Reach

Facebook has given marketers a lot to be excited about with the announcement of its revamped News Feed. From larger photos and more prominent displays, it’ll be difficult for brands to go unnoticed. But while Facebook has made it easier for consumers to Like your Page, it has also made it harder for them to … Continued

, , , , , , , , , , , , Comments Off on Why a Small Tweak Could Lead to an Increase in Facebook Shares

Why a Small Tweak Could Lead to an Increase in Facebook Shares

While Likes and comments are great, a lot of value comes from members sharing your Facebook content with their friends. Not only does it help to increase awareness for your brand, but it could potentially lead to new fans. The social network is testing a new interface for how individuals re-share your posts on desktop. … Continued