Social Media

Social Media Resources: Twitter Chats, Vine, and Pinterest Analytics

This week on Sprout Social Insights we tackled guides for Facebook, Twitter, and to help you better reach your customers with the social media tools that make a difference. Check out our articles below to find out more about each one and how they can help you with your social media goals. And check in … Continued

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Twitter Adds Granular Reporting to Its Ads Center Dashboard

Following the launch of its Ads API, Twitter today introduced an upgraded dashboard for the Twitter Ads center. This was done to help advertisers manage and optimize existing campaigns more effectively. The revamp — based on feedback from advertisers — includes improved campaign reporting, more visibility into campaign performance, analytics, and spend, and easier management … Continued

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The Horse Boy Foundation – #GivingTuesday

Autism is something that I’m very aware of since my sister is the Co-Founder of New England Pediatric Services. While I’ve been very fortunate not to be directly touched by it, I have several friends who have children at varying points on the spectrum. So, this past weekend during SXSW at the annual AllHat party, I learned about … Continued

Where to Put That Extra Dough in Your Marketing Budget

Recently I was asked by a small business owner a question I’ve heard all too many times, “Hey Jason, I have an extra $ 1,000 a month in my marketing budget, where should I spend it?” I’m sure most have heard this question, in some amount or other, several times themselves. It’s a pretty common … Continued

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How Shutting Down Google Reader Could Affect Businesses

<img class="size-full wp-image-42070 aligncenter" title="google-reader-shutting-down” src=”http://www.ad-via.com/wp-content/uploads/2013/03/fd354__google-reader-shutting-down.jpg” alt=”” /> This week Google announced that it will be shutting down Google Reader — along with seven of its other products — as part of its “spring cleaning” efforts. Launched in 2005, Reader made it easier for people to discover and keep up with their favorite websites and … Continued

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Mention raises $800,000 to build a ‘Google Alerts’-esque service for the social Web

Mention raises $800,000 to build a ‘Google Alerts’-esque service for the social Web

Web and social media monitoring app maker mention launched its service less than a year ago and has attracted more than 50,000 users from 46 countries so far. Today, the French company is announcing that it has closed a “flash seed round” – more on that later – to the tune of $ 800,000 from … Continued

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3 Creative Ways Brands Have Used Twitter’s Vine to Reach Customers

Twitter’s <a target="_blank" href="http://sproutsocial.com/insights/2013/01/twitter-vine-app-ios/”>launch of the bite-sized video network Vine sparked a flurry of inventive creations from businesses and individuals alike. It’s long been an interesting paradox that imposing restrictions can spark the most imaginative ideas, and Vine has shown that people can convey a surprising amount of personality in a six-second loop. For businesses, … Continued

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Real Time Understanding

We all know that social media data is driving us towards thinking about our business differently.  Whether it is engaging your consumer demographic in new ways: engaging with customers on a Facebook fan page or managing up to the minute attacks on your brand; handling a viral twitter crisis or simply peeking in on those … Continued

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Flickr for iOS Now Supports Hashtags

While tagging is a popular method of keeping track of photos on Flickr, the photo-based social network hasn’t officially supported hashtags until now. Following its integration with Twitter in December, Flickr has added hashtag support to its mobile platform. Using the updated iOS app, you’re now able to add a hashtag to your photo’s title … Continued

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Facebook could soon add hashtag support, one of rival Twitter’s most iconic features

Facebook could soon add hashtag support, one of rival Twitter’s most iconic features

The Wall Street Journal is reporting that Facebook is looking to integrate the hashtag into its service. Although Twitter does not own the concept of the hashtag, the company has popularized it to the point most people associate the phrase with the social network. The WSJ cited “people familiar with the matter” in its coverage, … Continued