Small businesses and new brands are mere sardines in the ocean of social media. But a school of small fish is much more powerful than a lone minnow, which is why Saber Blast, a new alliance marketing tool, has launched out of beta.
The service lets any brands sign up and join forces with other companies and brands, by RT-ing and re-sharing social media content. The idea is that a service like Airbnb, a home-sharing marketplace, would pair well with a Lyft or GetAround, other peer-to-peer services focused on transportation. The products overlap in the sense that travelers need both lodging and transportation, and customers are bound to be more comfortable with peer-to-peer services, yet these companies don’t directly compete.
Saber Blast would then allow Lyft and Airbnb, or whomever, to form an alliance, wherein they would RT and re-share eachother’s content across their own social media channels. Users have complete control over what they share or don’t share, but the more content you share on behalf of your brand partners, the more likely they are to blast out your content.
The entire show can be run from the web, where Saber Blast provides a simple dashboard for alliance forming, requesting promotion from alliances, sharing, and analytics.
Saber Blast generates revenue with a paid subscription model, starting at $ 20/month for 20 marketing alliances and 2,000 email contacts, and incrementally reaching $ 100/month for the most comprehensive package.
Founder Matt Ackerson, who is in his fourth go-around as a founder, says that Saber Blast is more aimed at small businesses and startups, but that it can be beneficial to small and large brands alike.