Social Media Resources: CEOs, Vine, and Facebook

Social Media ResourcesThis week on Sprout Social Insights we tackled guides for Facebook, Twitter, and to help you better reach your customers with the social media tools that make a difference.

Check out our articles below to find out more about each one and how they can help you with your social media goals.

And check in every day to Sprout Social Insights for more how to guides and breaking social media news.

What You Can Learn From These 3 CEOs on Twitter

Twitter can be a great tool for brands, with official corporate accounts practically a requirement for business these days. However, many corporate leaders are still reluctant to foray into the social network.

There are several reasons for executives to be cautious. A misstatement could cause negative press for a CEO’s company, and the hazy legal arena of Twitter would make any corporate attorney want to put on the brakes. But don’t assume that the risks will always outweigh the rewards. Some research has found that both customers and employees respond well when a CEO tweets.

The good news for executives considering Twitter is that there are many examples of well-known CEOs who have already blazed the trail. Here’s what you can learn from three notable business leaders who’ve successfully made the transition to Twitter. [ Read More… ]

6 Creative Ideas to Make Your Vine Posts on Twitter More Interesting

6 Creative Ways to Make Your Vine Posts More Interesting

It’s Twitter Tip Tuesday — every Tuesday we’ll focus on one Twitter tip and show you how to integrate it into your social media strategy. Last week we told you about Twitter’s new micro-video sharing app Vine, along with some reasons why you should consider using the platform to promote your brand.

Assuming you’ve taken the plunge or intend to give Vine a try, here are some ideas that may help make your Vine posts more interesting and effective. [ Read More… ]

How Vine and Facebook’s Social Video Apps Could Change Your Business

Video is staking its claim as a major new social media trend for 2013. Twitter-owned Vine debuted last month to great excitement, soon followed by Facebook’s debut of a similar video recording feature on its iOS app.

Visual content has proven a powerful tool for brands, with photographs and images often the go-to format for storytelling. Given that video offers the primal reaction of visuals coupled with the spoken word, this medium can be much more informative and engaging than a photo or text alone. The result is another powerful avenue of expression for your company’s message.

As with any new trend, however, consider whether investing in these new video networks is the right step for you. If you’re on the fence about Vine, check out our primer here. If your company decides to jump on the social video bandwagon, keep these key points in mind as you craft your strategy.
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Spotlight on Startups: Grubwithus Is a Social Dining Network

Spotlight on Startups - GrubwithusAt Sprout Insights, we comb the web to bring you the most up-to-date and actionable resources on how to use social media to grow your business.

To that end, we’re pleased to present the Sprout Insights series Spotlight on Startups. We’ll find the most innovative, useful startup companies out there, get the inside track on what they’re doing, and tell you how you can leverage their products and services for your own business.

This week we’re pleased to cast the spotlight on Grubwithus — a social dining network that facilitates real-world, offline connections in a number of major cities throughout the United States and Canada.
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These Campaigns Will Make You Want to Spend Your Ad Budget on Content

Display advertising is having a bad year, in case you hadn’t noticed. Even long-time advocates are expressing some concerns about it, and they’re pointing at the buzzwords “branded content” as the alternative to advertising. Publishers love the idea. But branded content is still advertising — it just makes the best of the medium through which it’s delivered — and you’re going to want to make room for it in your company’s ad budget.

Entrepreneur and writer John Battelle helped build the display-based web we see today, first by participating in pioneering the very concept in the early days of Wired, then by founding Federated Media, one of the world’s most successful display ad networks. Even he says online display “needs to be rethought, re-engineered, and reborn.” [ Read More… ]

Everything You Need to Know About Facebook’s Cover Photo Policy

It’s Facebook Friday — each week we’ll offer one tip for leveraging Facebook to increase customer awareness of and engagement with your brand or business.

Facebook’s policy for Cover Photos is simple, but it’s pretty well buried in Facebook’s general guidelines, and to make matters difficult, it recently changed. To help you make sure you make a good impression on customers and stay on your digital host’s good side, we’ve got the details of what you can and can’t do — and specifics on what’s changed.

Let’s start with the guidelines that were already around before Facebook’s big addition in January. First, Cover Photos are required by Facebook to be at least 399 pixels wide, but if you care about quality, you’ll amp it up to the actual size of the space: 851 pixels wide by 315 tall. If you don’t go all the way, your image will be grainy and make a poor impression. The 399 number is just the one that Facebook specifies as the bare minimum in its terms. [ Read More… ]

[Image credits:Josey, jin.thai,Brendon, Grubwithus, Andy Melton ]

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