Social Media Resources: Security Breaches, BlackBerry, and Gmail

Social Media ResourcesThis week on Sprout Social Insights we tackled guides for Facebook, Twitter, and to help you better reach your customers with the social media tools that make a difference.

Check out our articles below to find out more about each one and how they can help you with your social media goals.

And check in every day to Sprout Social Insights for more how to guides and breaking social media news.

A History of Twitter Security Breaches (And How to Protect Yourself)

How to Protect Yourself
If you spend any time online, there is always a potential for your personal information to be at risk. Usually, the rewards of being online far outweigh the risks, unless of course you’re one of the unfortunate web users whose security or privacy has been breached.

As its user base has grown, Twitter has become an attractive target for various hackers and scammers. Earlier this month, Twitter declared after detecting “unusual access patterns” on the site that as many as 250,000 accounts had been compromised. Hackers potentially gained access to user names, passwords, email addresses, and messages.

What’s more, Twitter confirmed that the attack was likely not an isolated incident. Twitter faces a lot of challenges in keeping its platform secure, so there have been breaches in the past — but those breaches can teach lessons to people who want to keep their accounts secure. Here’s a recap of some of the past hacks along with practical tips on how to protect yourself when using the platform.
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Twitter Success Story: Using Twitter to Create a Consulting Career

Twitter Success Story - Pam Ann MarketingIt’s Twitter Tip Tuesday — every Tuesday we’ll focus on one Twitter Tip and show you how to integrate it into your social media strategy.

In previous editions of Twitter Tip Tuesday, we’ve featured Twitter Success Stories from companies such as Discovery Honda and Party Biz Connect, and from individuals like Dr. Jason Hare and Stacey Ferreira.This week, we take a look at how Pam Aungst, a construction industry marketer, was able to use Twitter to create a full-time consulting career. [ Read More… ]

Is BlackBerry Still the Smartphone of Choice for Business Leaders?

At the end of January, the latest overhaul of the BlackBerry smartphone debuted to a thoroughly mixed response. Proponents said the upgrades and options offered by the latest version are a step toward BlackBerry returning to its roots as the top device for serious business users. Critics said the changes are too little too late from a brand that seems to have lost its relevance.

The smartphone market has certainly swung around from the days of BlackBerry’s dominance. Device makers like Apple, Samsung, HTC, and Microsoft now rule the smartphone space. According to data from comScore, BlackBerry’s market share was down to 6.4 percent for the quarter ending in December 2012.

But is BlackBerry out of the picture entirely? Here are some of the new features of BlackBerry 10 that could convince the corporate world not to switch its allegiance just yet. [ Read More… ]

8 Handy Gmail Tips to Help You Be More Productive


While there is no shortage of email services available, businesses and individuals alike still flock to Gmail. With a track record of reliability, a reasonable amount of storage space, device compatibility, and new features coming out of Google’s Lab all the time, Gmail remains a popular choice for millions of users around the world.

Whether your goal is the coveted “Inbox Zero” or you just want to get a firm handle on your daily email, these tips can help even the most connected users get the most out of their Gmail platforms.
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Spotlight on Startups: SpringTern Matches Interns With Organizations

Spotlight on Startups - SpringTernAt Sprout Insights, we comb the web to bring you the most up-to-date and actionable resources on how to use social media to grow your business.

To that end, we’re pleased to present the Sprout Insights series Spotlight on Startups. Every week, we feature the most innovative, useful startup companies out there, get the inside track on what they’re doing, and tell you how you can leverage their products and services for your own business.

This week we’re pleased to cast the spotlight on SpringTern — an intern matching service based in Toronto, Canada. The company, officially launched in January 2013, already connects interns and businesses all over North America. [ Read More… ]

3 Ways You Can Use Evernote to Make Your Team More Effective

File folders and stacks of paperwork are so retro. These days, digital data is increasingly the preferred medium for businesses to store and share documents. Products such as Dropbox have appeared to make the digital transition easier for individuals and brands alike by offering lots of cloud (i.e. online) storage.

Evernote is an option that includes cloud and offline access to all of your key files. The service has proven immensely popular for casual users, but brands have also started to take advantage of Evernote’s new features designed specifically for more heavy-duty users. Here’s a look at what Evernote can offer your brand and your organizational teams. [ Read More… ]

[Image credits: Eric Fischer, Håkan Dahlström, Evan Wondrasek, SpringTern, Heisenberg Media]

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