Social Media Resources: TV, Dropbox, and Responsive Design

Social Media ResourcesThis week on Sprout Social Insights we tackled guides for Facebook, Twitter, and to help you better reach your customers with the social media tools that make a difference.

Check out our articles below to find out more about each one and how they can help you with your social media goals.

And check in every day to Sprout Social Insights for more how to guides and breaking social media news.

3 TV Series With Revolutionary Social Media Strategies

Television programs face a special set of challenges when formulating their social media plans. Viewership is changing; there are many new ways to keep up with favorite shows beyond just settling in on the couch with remote in hand. People are enjoying TV on their laptops and mobile devices, or sometimes browsing on one of those gadgets while streaming the show in the background — the so-called “second screen” phenomenon.

Smart networks have realized that social media is a great way to create conversation about the cultural touchstones of television. In the past those were water-cooler moments, but now people are more likely to talk about the big cliffhanger or the best one-liner on Twitter than in the office. Here are three shows that have made the transition to social media with smart strategies to engage and excite their audiences. [ Read More… ]

Twitter Success Story: Local Car Dealership Sells Car Through Twitter

Twitter Success Story - Discovery Honda

In previous editions of Twitter Tip Tuesday, we’ve featured Twitter Success Stories from individuals like Frederic Goodall and Will Candis and from companies such as Think Big Partners and Jackrabbit Janitorial.

This week, we take a look at how a local car dealership, Discovery Honda, used listening and customer engagement strategies to actually sell a car though Twitter — and obtain a wealth of free advertising in the process. [ Read More… ]

4 Ways You Can Use Dropbox to Make Your Business Run Smoothly

Business owners and their employees exchange huge amounts of information every day. From updated performance figures to drafts of graphic designs to final proposals, we need to share and access countless files for work — if anything that’s happening more, not less, as technology marches on.

Many new services have launched to make that process of file sharing simpler and easier, especially as more and more companies have remote workers or need to conduct business on mobile devices. One of the most popular choices is Dropbox.

Here are some of the helpful features of Dropbox that can make your company’s operations and communications much easier. [ Read More… ]

Why Your Website Should Be Mobile Friendly and How to Make Sure It Is

Take a look around on any subway, in any airport, or even around the meeting table at work and you’re bound to find a number of individuals glued to their smartphones. As providers improve their networks and hardware giants continue to push out new devices, customers are browsing the web more from their smartphones and tablets rather than from traditional computers. While these devices sport full web browsers, it is becoming important for businesses to tailor this experience to their mobile users.

In late 2012, Google conducted an independent survey titled “What Users Want Most From Mobile Sites Today.” Of the 1,088 smartphone users that were surveyed, about 67 percent indicated they would be more likely to purchase a product or service from a business that built a mobile-friendly website. Couple that with the fact that 61 percent of users also said they’d leave a site that’s not optimized for mobile and it’s clear that having a mobile-friendly site is more important than ever.
[ Read More… ]

Spotlight on Startups: Keyport is a High-Tech Keychain Alternative

Spotlight On Startups - KeyportAt Sprout Insights, we comb the web to bring you the most up-to-date and actionable resources on how to use social media to grow your business.

To that end, we’re pleased to present the Sprout Insights series Spotlight on Startups. Every week, we feature the most innovative, useful startup companies out there, get the inside track on what they’re doing, and tell you how you can leverage their products and services for your own business.

This week we’re pleased to cast the spotlight on Keyport — a high-tech update to the common keychain. The company is based in Las Vegas, NV, and sells its product in over 50 countries.
[ Read More… ]

How You Can Use Sprout Social’s Drafts for Twitter and Facebook Posts

The articles here at Sprout Insights are written to keep you informed about ways to improve your social media presence. But beyond this publication, Sprout Social has tools that help you track and control that presence.

While using Twitter and Facebook are great ways to connect with customers, promote products, and resolve customer service problems, we’ve seen that social media isn’t always free from mistakes made by companies. With the recent number of public scandals and snafus, it’s not uncommon to ask a team member to review tweets and Facebook posts before they’re sent.

To simplify the review process, we’ve added drafting and approval features to Sprout Social’s publishing tools. With ‘Draft for Approval,’ community managers and their teams have better visibility and control over your company’s outgoing messages. Using the feature is very simple and below we’ll show you how. [ Read More… ]

[Image credits: Espensorvik, Discovery Honda, Ian Lamont, Mikogo, Keyport, Nic McPhee ]

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