Advertisers

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How Line Breaks Can Help Advertisers Stand Out in the Twitter Stream

Yesterday, Twitter added support for line breaks on its website as well as its official mobile apps. The feature can be used to spread your 140 character message out over a few different lines. For example, a phrase or a single word could occupy a single line. This might not seem very noteworthy. In fact, … Continued

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Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex

Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex

Twitter wants brands to be able to target their ads effectively, otherwise why would you spend money to spray and pray your message to every single person on the network? Since the micro networking site can trap a lot of information about you based on who you follow and what types of posts you interact … Continued

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Facebook announces Lookalike Audiences, lets advertisers target potential customers similar to current ones

Facebook announces Lookalike Audiences, lets advertisers target potential customers similar to current ones

Facebook on Tuesday announced “Lookalike Audiences,” a new feature for advertisers that is rolling out to power editors this week. Contrary to its name, the new targeting tool doesn’t let marketers only sell ads to a certain group of people based on how they look, but instead lets them “reach potential customers who share similar … Continued

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New API Gives Advertisers Better Control Over Twitter Ads

Today Twitter introduced a new Ads API that will give advertisers more control over the ads they place on the service. The Ads API will allow you to run ad campaigns through the company’s API partners instead of having to buy them through Twitter itself. Gone are the days of uploading one Promoted Tweet at … Continued