Audiences

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Facebook Is Testing a New Way to Reach Audiences Organically

In the past, some Facebook Page owners have complained that it’s difficult to reach large percentages of fans organically due to News Feed algorithms. The social network’s latest test might help you reach new audiences — including those who aren’t yet fans — without paying for ads. Inside Facebook reported that Teddy Quinn, a PPC … Continued

Target New Customers With Facebook’s Lookalike Audiences

As a marketer, getting the right message in front of the right people is key. To help you reach new customers and grow your business, Facebook announced that its Lookalike Audiences feature will gradually roll out to Power Editor accounts this week. Launched in beta a few weeks ago, Lookalike Audiences enables you to target … Continued

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Facebook announces Lookalike Audiences, lets advertisers target potential customers similar to current ones

Facebook announces Lookalike Audiences, lets advertisers target potential customers similar to current ones

Facebook on Tuesday announced “Lookalike Audiences,” a new feature for advertisers that is rolling out to power editors this week. Contrary to its name, the new targeting tool doesn’t let marketers only sell ads to a certain group of people based on how they look, but instead lets them “reach potential customers who share similar … Continued