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, , , , , , , , , , , , , , , , Comments Off on Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex

Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex

Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex

Twitter wants brands to be able to target their ads effectively, otherwise why would you spend money to spray and pray your message to every single person on the network? Since the micro networking site can trap a lot of information about you based on who you follow and what types of posts you interact … Continued

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Whyd Wants To Connect Music Lovers To Help Them Discover More Tracks They’ll Love

Whyd Wants To Connect Music Lovers To Help Them Discover More Tracks They’ll Love

When Whyd opened to the public in November it offered music bookmarking functionality along the lines of recently launched Songdrop, which we described as a “Delicious for music“. However, the Paris-based startup’s broader plan is to become a music-based social network, and today it’s flipping the switch on its recommendation engine to match users with … Continued

, , , , , Comments Off on Facebook Tests Targeted Ads Based on In-Store Purchases

Facebook Tests Targeted Ads Based on In-Store Purchases

According to AdAge, Facebook is testing a new type of ad targeting that will let brands market to consumers based on what they’ve purchased in stores. The social network has teamed up with data giants Epsilon, Acxiom, and Datalogix to allow brands to match data gathered through loyalty programs to individual Facebook profiles. Since email … Continued

, , , , , , , , Comments Off on Facebook Prompts Members to Like Pages Based on News Feed Links

Facebook Prompts Members to Like Pages Based on News Feed Links

Facebook recently began testing a new module that recommends additional Pages after an individual clicks Like. Now it appears the social network is prompting members to like Pages related to URLs shared in the News Feed. Some Facebook members are seeing prompts in News Feed to Like Pages related to the links shared by friends. … Continued