Campaign

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Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex

Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex

Twitter wants brands to be able to target their ads effectively, otherwise why would you spend money to spray and pray your message to every single person on the network? Since the micro networking site can trap a lot of information about you based on who you follow and what types of posts you interact … Continued

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Twitter Adds Granular Reporting to Its Ads Center Dashboard

Following the launch of its Ads API, Twitter today introduced an upgraded dashboard for the Twitter Ads center. This was done to help advertisers manage and optimize existing campaigns more effectively. The revamp — based on feedback from advertisers — includes improved campaign reporting, more visibility into campaign performance, analytics, and spend, and easier management … Continued

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Target Consumers on Twitter by Interest, Device, and Gender

Launched last year, Twitter’s self-serve advertising platform has been used by thousands of businesses with “encouraging” results. Based on feedback received from those businesses, advertisers can now target consumers in two specific ways: by interest and device. First, you can target individuals with the same interests as followers of @username. For example, if a golf … Continued

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3 Excellent Uses of Twitter and Hashtags in TV Commercials

Watching television today isn’t just about enjoying alone time on the couch. It has become an active, social endeavor. People may find themselves engaging in conversations with other viewers, with a show’s social campaign, or even with advertisements. Once just the purview of online communications, hashtags and Twitter handles are now prevalent in many TV … Continued