Could

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How Facebook’s Updated News Feed Could Affect Reach

Facebook has given marketers a lot to be excited about with the announcement of its revamped News Feed. From larger photos and more prominent displays, it’ll be difficult for brands to go unnoticed. But while Facebook has made it easier for consumers to Like your Page, it has also made it harder for them to … Continued

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Why a Small Tweak Could Lead to an Increase in Facebook Shares

While Likes and comments are great, a lot of value comes from members sharing your Facebook content with their friends. Not only does it help to increase awareness for your brand, but it could potentially lead to new fans. The social network is testing a new interface for how individuals re-share your posts on desktop. … Continued

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How Shutting Down Google Reader Could Affect Businesses

<img class="size-full wp-image-42070 aligncenter" title="google-reader-shutting-down” src=”http://www.ad-via.com/wp-content/uploads/2013/03/fd354__google-reader-shutting-down.jpg” alt=”” /> This week Google announced that it will be shutting down Google Reader — along with seven of its other products — as part of its “spring cleaning” efforts. Launched in 2005, Reader made it easier for people to discover and keep up with their favorite websites and … Continued

, , , , , , , , , , , , , , , Comments Off on Facebook could soon add hashtag support, one of rival Twitter’s most iconic features

Facebook could soon add hashtag support, one of rival Twitter’s most iconic features

Facebook could soon add hashtag support, one of rival Twitter’s most iconic features

The Wall Street Journal is reporting that Facebook is looking to integrate the hashtag into its service. Although Twitter does not own the concept of the hashtag, the company has popularized it to the point most people associate the phrase with the social network. The WSJ cited “people familiar with the matter” in its coverage, … Continued

, , , , , , , Comments Off on How Vine and Facebook’s Social Video Apps Could Change Your Business

How Vine and Facebook’s Social Video Apps Could Change Your Business

Video is staking its claim as a major new social media trend for 2013. Twitter-owned Vine debuted last month to great excitement, soon followed by Facebook’s debut of a similar video recording feature on its iOS app. Visual content has proven a powerful tool for brands, with photographs and images often the go-to format for … Continued

, , , , , , Comments Off on Dreaded Auto-Play Video Ads Could Be Coming To Facebook, VP Confirms

Dreaded Auto-Play Video Ads Could Be Coming To Facebook, VP Confirms

TV commercials that automatically play could soon hit Facebook’s news feed. This week Facebook VP of Business David Fischer admitted auto-play video ads might be distracting, but said “I believe there are ways we could do it.” Fischer said during his Stanford Future Of Media Conference keynote that he admired YouTube’s video ads. But auto-play video … Continued