Device

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Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex

Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex

Twitter wants brands to be able to target their ads effectively, otherwise why would you spend money to spray and pray your message to every single person on the network? Since the micro networking site can trap a lot of information about you based on who you follow and what types of posts you interact … Continued

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Target Consumers on Twitter by Interest, Device, and Gender

Launched last year, Twitter’s self-serve advertising platform has been used by thousands of businesses with “encouraging” results. Based on feedback received from those businesses, advertisers can now target consumers in two specific ways: by interest and device. First, you can target individuals with the same interests as followers of @username. For example, if a golf … Continued