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Facebook Focuses on Interests With the Launch of a One-Column Timeline

We’ve been talking about it for months, and now it’s finally here. Today, Facebook announced the wide rollout of its one-column Timeline redesign. The new layout now puts an individual’s posts and life events on the right and his or her About information and app activity on the left. Although the design seems to be … Continued

, , , , , , , Comments Off on Facebook Opens Early Adopter Club To Reignite Mobile Experimentation

Facebook Opens Early Adopter Club To Reignite Mobile Experimentation

Facebook Opens Early Adopter Club To Reignite Mobile Experimentation

Ditching HTML5 cost Facebook the flexibility to tinker and quietly try out design or feature changes on subsets of users. But now it can experiment again. Thursday Facebook launched a beta club offering some Android users early access to new features. Thanks to silently downloaded software updates, Facebook can field test evolutions of its mobile … Continued

, , , , , , , , , Comments Off on Checking Facebook Has Become Too Much Like Checking Email, And The News Feed Redesign Might Fix That

Checking Facebook Has Become Too Much Like Checking Email, And The News Feed Redesign Might Fix That

Checking Facebook Has Become Too Much Like Checking Email, And The News Feed Redesign Might Fix That

Do you enjoy checking email? Probably not, since the word “checking” is something that sounds like work. Whenever you have to continually go back to a place to see if anything new is there, it starts taking a toll on you. Checking things is boring. I spent some time at Facebook last week to learn … Continued

, , , , , , , , , , , , , Comments Off on Consumers Are Sharing Facebook App Activity 1 Billion Times a Day

Consumers Are Sharing Facebook App Activity 1 Billion Times a Day

  For developers, getting people to share their activity with your Facebook App is almost as important as getting people to use it in the first place. The reason this is so important is because these stories help to create awareness for your app as well as your brand. As of this month, more than … Continued

, , , , , , , , , , Comments Off on Facebook Is Testing a New Way to Reach Audiences Organically

Facebook Is Testing a New Way to Reach Audiences Organically

In the past, some Facebook Page owners have complained that it’s difficult to reach large percentages of fans organically due to News Feed algorithms. The social network’s latest test might help you reach new audiences — including those who aren’t yet fans — without paying for ads. Inside Facebook reported that Teddy Quinn, a PPC … Continued

, , , , , , , , , , , , , Comments Off on How Facebook’s Updated News Feed Could Affect Reach

How Facebook’s Updated News Feed Could Affect Reach

Facebook has given marketers a lot to be excited about with the announcement of its revamped News Feed. From larger photos and more prominent displays, it’ll be difficult for brands to go unnoticed. But while Facebook has made it easier for consumers to Like your Page, it has also made it harder for them to … Continued

, , , , , , , , , , , , Comments Off on Why a Small Tweak Could Lead to an Increase in Facebook Shares

Why a Small Tweak Could Lead to an Increase in Facebook Shares

While Likes and comments are great, a lot of value comes from members sharing your Facebook content with their friends. Not only does it help to increase awareness for your brand, but it could potentially lead to new fans. The social network is testing a new interface for how individuals re-share your posts on desktop. … Continued

, , , , , , , , , , , , , , , Comments Off on Facebook could soon add hashtag support, one of rival Twitter’s most iconic features

Facebook could soon add hashtag support, one of rival Twitter’s most iconic features

Facebook could soon add hashtag support, one of rival Twitter’s most iconic features

The Wall Street Journal is reporting that Facebook is looking to integrate the hashtag into its service. Although Twitter does not own the concept of the hashtag, the company has popularized it to the point most people associate the phrase with the social network. The WSJ cited “people familiar with the matter” in its coverage, … Continued

, , , , , , , , , , , Comments Off on Reach, Promoted Posts Are Highlighted in Facebook’s New Admin Panel

Reach, Promoted Posts Are Highlighted in Facebook’s New Admin Panel

In addition to making it easier for you to create Page Like Ads, Facebook is now testing an updated Admin Panel, which gives more prominence to reach metrics for recent posts. The social network hopes this will encourage more marketers to promote those posts to increase their audience. Replacing the “Notifications” section with “Posts”, admins … Continued

, , , , , , , , , , , , , , , , , Comments Off on Facebook Isn’t Holding Back Their Growth: MessageMe Raises $1.9M And Grabs 1M Users

Facebook Isn’t Holding Back Their Growth: MessageMe Raises $1.9M And Grabs 1M Users

Facebook Isn’t Holding Back Their Growth: MessageMe Raises $1.9M And Grabs 1M Users

MessageMe, <a target="_blank" href="http://techcrunch.com/2013/03/15/facebook-messageme/”>the multimedia messaging app that got smacked by Facebook last week, isn’t letting that hurdle set back their growth. The company said today that it has more than 1 million users, is sending 500 notifications now per second and recently picked up $ 1.9 million in funding from a large syndicate of … Continued