Facebook’s

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How Facebook’s Updated News Feed Could Affect Reach

Facebook has given marketers a lot to be excited about with the announcement of its revamped News Feed. From larger photos and more prominent displays, it’ll be difficult for brands to go unnoticed. But while Facebook has made it easier for consumers to Like your Page, it has also made it harder for them to … Continued

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Reach, Promoted Posts Are Highlighted in Facebook’s New Admin Panel

In addition to making it easier for you to create Page Like Ads, Facebook is now testing an updated Admin Panel, which gives more prominence to reach metrics for recent posts. The social network hopes this will encourage more marketers to promote those posts to increase their audience. Replacing the “Notifications” section with “Posts”, admins … Continued

Target New Customers With Facebook’s Lookalike Audiences

As a marketer, getting the right message in front of the right people is key. To help you reach new customers and grow your business, Facebook announced that its Lookalike Audiences feature will gradually roll out to Power Editor accounts this week. Launched in beta a few weeks ago, Lookalike Audiences enables you to target … Continued

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Testing of Facebook’s Single-Column Timeline Continues

Facebook appears to be testing yet another variation of Timeline, this time shifting status updates to the right side of the page. In this design test, which currently only affects select members in New Zealand, the social network continues moving forward with a single-column layout. However, status update and shared content now appear on the … Continued

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Here’s Facebook’s Updated Text and Images Policy for News Feed Ads

You already knew that only 20% of your Facebook Page’s Cover Photo can be occupied with text as of a policy change that was announced in December and went into effect in January. But did you know the rule applies to images used in Ads and Sponsored Stories in the News Feed? We have the … Continued

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Facebook’s Like Box Plugin Is Now Four Times Faster

Facebook has introduced a new Like Box plugin that has been completely rewritten so it loads two to four times faster than the previous version. This particular plugin can be added to your website to help you attract new Likes for your Facebook Page. Visitors are able to see how many fans have connected to … Continued

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How Vine and Facebook’s Social Video Apps Could Change Your Business

Video is staking its claim as a major new social media trend for 2013. Twitter-owned Vine debuted last month to great excitement, soon followed by Facebook’s debut of a similar video recording feature on its iOS app. Visual content has proven a powerful tool for brands, with photographs and images often the go-to format for … Continued

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Everything You Need to Know About Facebook’s Cover Photo Policy

It’s Facebook Friday — each week we’ll offer one tip for leveraging Facebook to increase customer awareness of and engagement with your brand or business. Facebook’s policy for Cover Photos is simple, but it’s pretty well buried in Facebook’s general guidelines, and to make matters difficult, it recently changed. To help you make sure you make a … Continued

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Facebook’s Never Had A Big User Data Breach, But May Never Recover When It Does

It’s not if, but when. Between crooks, hackers and foreign governments, Facebook probably can’t avoid a serious user data breach forever. When it happens, Facebook may never be able to quiet fears that “personal data isn’t safe there.” That could cause a chilling effect on sharing, jeopardize its future in commerce, and cut short its lifetime. This isn’t … Continued

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Think Like Zuck: 5 Secrets Marketers Can Learn from Facebook’s CEO Mark Zuckerberg

[Guest blog post by Ekaterina Walter]: In 8 years of existence, Facebook has fundamentally changed the way we connect and communicate online. It is the world’s largest social network and probably one of the most addictive. We cannot imagine our lives without Facebook—it created a sweet addiction of 24/7 conversations and information flow that we … Continued