Fans

, , , , , , , , , , , , Comments Off on Why a Small Tweak Could Lead to an Increase in Facebook Shares

Why a Small Tweak Could Lead to an Increase in Facebook Shares

While Likes and comments are great, a lot of value comes from members sharing your Facebook content with their friends. Not only does it help to increase awareness for your brand, but it could potentially lead to new fans. The social network is testing a new interface for how individuals re-share your posts on desktop. … Continued

, , , , , , , , , , , Comments Off on After Recruiting Founding StubHub CTO, Buzzmob Overhauls Its Social Events App To Help Brands Connect With Fans

After Recruiting Founding StubHub CTO, Buzzmob Overhauls Its Social Events App To Help Brands Connect With Fans

If you’ve been to a live event recently, like a football game or a, you’ve probably noticed that the majority of people around you spent most of their time huddled over their smartphone. It’s true of life now, too, as people now interface with the world through Instagram rather than their eyeballs, but this even … Continued

, , , , , Comments Off on Sephora’s Pinterest Followers Are Out-Spending Its Facebook Fans

Sephora’s Pinterest Followers Are Out-Spending Its Facebook Fans

When it comes to social media, marketers have a variety of options to choose from. While platforms like Twitter and Facebook have revolutionized the way brands market to customers, the not-so-new Pinterest seems to be impacting customers’ buying decisions. The beauty products retailer Sephora revealed that per capita, its Pinterest followers spend more money than … Continued