increase

, , , , , , , , , , , , Comments Off on Why a Small Tweak Could Lead to an Increase in Facebook Shares

Why a Small Tweak Could Lead to an Increase in Facebook Shares

While Likes and comments are great, a lot of value comes from members sharing your Facebook content with their friends. Not only does it help to increase awareness for your brand, but it could potentially lead to new fans. The social network is testing a new interface for how individuals re-share your posts on desktop. … Continued

, , , , Comments Off on Facebook Revamps Offers to Increase Conversions

Facebook Revamps Offers to Increase Conversions

Facebook appears to be testing a new version of Offers, which gives members the option to redeem immediately or to be notified before the promotion expires. Facebook Offers are coupons and deals offered by local merchants that appear in fans’ News Feeds and Sponsored Stories. While Offers are free for fans, the cost of running … Continued

, , , , , , , Comments Off on We are the 16%: Why Facebook should stop charging to increase the reach of Page posts

We are the 16%: Why Facebook should stop charging to increase the reach of Page posts

We are the 16%: Why Facebook should stop charging to increase the reach of Page posts

Facebook Pages are increasingly becoming an invaluable part of companies’ day-to-day marketing activities, but during FMC in February of last year, Facebook announced to businesses that an average of only 16% of the members on their Page actually get exposed on their newsfeed to the content that they upload. This caused quite a shock amongst … Continued