Metrics

, , , , Comments Off on #BePresent: 3 Helpful Metrics You Can Track and What You Can Learn

#BePresent: 3 Helpful Metrics You Can Track and What You Can Learn

Last week, Sprout Social unveiled #BePresent — a free social media engagement report for brands using Twitter. It’s based on one critical premise when it comes to social media marketing and customer engagement: Your customers are already on social channels like Twitter talking about you, so you need to be present there to take part … Continued

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Why Reach Metrics Will Change for Some Facebook Pages

If you’ve been paying close attention to Facebook Insights recently, you might have been receiving false data. In an effort to speed up its iOS and Android apps, Facebook accidentally removed too much data about News Feed posts by Pages, causing Page Insights to be misreported. When the social network was improving its mobile apps, … Continued