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Facebook Is Testing a New Way to Reach Audiences Organically

In the past, some Facebook Page owners have complained that it’s difficult to reach large percentages of fans organically due to News Feed algorithms. The social network’s latest test might help you reach new audiences — including those who aren’t yet fans — without paying for ads. Inside Facebook reported that Teddy Quinn, a PPC … Continued

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How Facebook’s Updated News Feed Could Affect Reach

Facebook has given marketers a lot to be excited about with the announcement of its revamped News Feed. From larger photos and more prominent displays, it’ll be difficult for brands to go unnoticed. But while Facebook has made it easier for consumers to Like your Page, it has also made it harder for them to … Continued