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Checking Facebook Has Become Too Much Like Checking Email, And The News Feed Redesign Might Fix That

Checking Facebook Has Become Too Much Like Checking Email, And The News Feed Redesign Might Fix That

Do you enjoy checking email? Probably not, since the word “checking” is something that sounds like work. Whenever you have to continually go back to a place to see if anything new is there, it starts taking a toll on you. Checking things is boring. I spent some time at Facebook last week to learn … Continued

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Facebook Is Testing a New Way to Reach Audiences Organically

In the past, some Facebook Page owners have complained that it’s difficult to reach large percentages of fans organically due to News Feed algorithms. The social network’s latest test might help you reach new audiences — including those who aren’t yet fans — without paying for ads. Inside Facebook reported that Teddy Quinn, a PPC … Continued

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How Facebook’s Updated News Feed Could Affect Reach

Facebook has given marketers a lot to be excited about with the announcement of its revamped News Feed. From larger photos and more prominent displays, it’ll be difficult for brands to go unnoticed. But while Facebook has made it easier for consumers to Like your Page, it has also made it harder for them to … Continued

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How Shutting Down Google Reader Could Affect Businesses

<img class="size-full wp-image-42070 aligncenter" title="google-reader-shutting-down” src=”http://www.ad-via.com/wp-content/uploads/2013/03/fd354__google-reader-shutting-down.jpg” alt=”” /> This week Google announced that it will be shutting down Google Reader — along with seven of its other products — as part of its “spring cleaning” efforts. Launched in 2005, Reader made it easier for people to discover and keep up with their favorite websites and … Continued

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Social Media News: Timeline, Pinterest Analytics, Google Reader

While you’ve been busy updating your company’s Facebook page, keeping your customers up to date through Twitter and posting the latest corporate video on YouTube, we’ve been reporting on the latest in <a target="_blank" href="http://www.sproutsocial.com/insights/tag/social-media/”>social media news for businesses large and small. In case you’ve missed any of it, here’s a recap of this week’s breaking stories. We’ve arranged them by category … Continued

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Here’s Facebook’s Updated Text and Images Policy for News Feed Ads

You already knew that only 20% of your Facebook Page’s Cover Photo can be occupied with text as of a policy change that was announced in December and went into effect in January. But did you know the rule applies to images used in Ads and Sponsored Stories in the News Feed? We have the … Continued

, , , , , , , Comments Off on Social Media News: Cover Photos, Facebook Reach, Twitter Ads

Social Media News: Cover Photos, Facebook Reach, Twitter Ads

While you’ve been busy updating your company’s Facebook page, keeping your customers up to date through Twitter and posting the latest corporate video on YouTube, we’ve been reporting on the latest in social media news for businesses large and small. In case you’ve missed any of it, here’s a recap of this week’s breaking stories. We’ve arranged them by category to help … Continued

, , , , , Comments Off on How To Take Back Control Of Your Facebook News Feed

How To Take Back Control Of Your Facebook News Feed

Screenshot from my own Facebook iPhone app – notice this one post takes up the whole feed. It’s also a Promoted Post which the Facebook Marketing Page is doing more often. As more and more content from the one billion Facebook users and the tens of millions of business pages pours into our News Feed … Continued

, , , , , , , , , , , Comments Off on How a social media news stream turns the sealed-off World Economic Forum into a virtual event

How a social media news stream turns the sealed-off World Economic Forum into a virtual event

How a social media news stream turns the sealed-off World Economic Forum into a virtual event

Editor’s note: This is a guest post by Igor Schwarzmann, co-founder of Third Wave, a Berlin based business consultancy for the digital world, and Adrian Rosenthal, Head of Digital and Social Media for MSL Group Germany, the PR network of Publicis Groupe. Not too long ago, the World Economic Forum (WEF) was a rather secretive event in the snowy … Continued

, , , , , , Comments Off on Social Media News: Google Analytics, MOO Cards, Dropbox

Social Media News: Google Analytics, MOO Cards, Dropbox

While you’ve been busy updating your company’s Facebook page, keeping your customers up to date through Twitter and posting the latest corporate video on YouTube, we’ve been reporting on the latest in social media news for businesses large and small. In case you’ve missed any of it, here’s a recap of this week’s breaking stories. We’ve arranged them by category to help … Continued