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Facebook Is Testing a New Way to Reach Audiences Organically

In the past, some Facebook Page owners have complained that it’s difficult to reach large percentages of fans organically due to News Feed algorithms. The social network’s latest test might help you reach new audiences — including those who aren’t yet fans — without paying for ads. Inside Facebook reported that Teddy Quinn, a PPC … Continued

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How Facebook’s Updated News Feed Could Affect Reach

Facebook has given marketers a lot to be excited about with the announcement of its revamped News Feed. From larger photos and more prominent displays, it’ll be difficult for brands to go unnoticed. But while Facebook has made it easier for consumers to Like your Page, it has also made it harder for them to … Continued

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Reach, Promoted Posts Are Highlighted in Facebook’s New Admin Panel

In addition to making it easier for you to create Page Like Ads, Facebook is now testing an updated Admin Panel, which gives more prominence to reach metrics for recent posts. The social network hopes this will encourage more marketers to promote those posts to increase their audience. Replacing the “Notifications” section with “Posts”, admins … Continued

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Pinterest rolls out its site redesign with easier access to boards and related content from a pin page

Pinterest rolls out its site redesign with easier access to boards and related content from a pin page

<img width="520" height="245" src="http://www.ad-via.com/wp-content/uploads/2013/03/823cf__Pinterest-520×245.jpg" alt="Pinterest 520×245 Pinterest rolls out its site redesign with easier access to boards and related content from a pin page” title=”Pinterest 520×245 photo” /> Following a trial <a target="_blank" href="http://blog.pinterest.com/post/41728994538/were-testing-out-a-new-look”>in January, Pinterest has launched a new look for its content-sharing social network today, which it says should start rolling out to … Continued

, , , , , , , Comments Off on HowAboutWe Launches New Ad, Landing Page To Promote Couples Rewards Product

HowAboutWe Launches New Ad, Landing Page To Promote Couples Rewards Product

HowAboutWe launched its Couples product all the way back in September, but as an online dating site catering to both singles and couples, the startup is toying with the best way to market both products simultaneously. That said, HowAboutWe has launched a new commercial alongside a new site landing page with options for both singles … Continued

, , , , , , Comments Off on Facebook Decreases Image Size for Non-Social Page Post Ads

Facebook Decreases Image Size for Non-Social Page Post Ads

Although Facebook has been adding to the prominence of images on its platform as of late, the social network is now testing reduced sizes for some Page Post Ads in News Feeds. At 225×225 pixels, photos on Suggested Posts are now significantly smaller than those posted by members or Pages that a member Likes. However, … Continued

, , , , , , , , Comments Off on Facebook Admits Critical Bugs Caused Page Reach To Be Misreported For Months

Facebook Admits Critical Bugs Caused Page Reach To Be Misreported For Months

While trying to speed up its iOS and Android apps, Facebook accidentally stripped out too much data about news feed posts by Pages. This caused Page Insights to be misreported, leading admins to believe their posts reached fewer people than they actually did, in most cases. Bug fixes are now rolling out and accurate data … Continued

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We are the 16%: Why Facebook should stop charging to increase the reach of Page posts

We are the 16%: Why Facebook should stop charging to increase the reach of Page posts

Facebook Pages are increasingly becoming an invaluable part of companies’ day-to-day marketing activities, but during FMC in February of last year, Facebook announced to businesses that an average of only 16% of the members on their Page actually get exposed on their newsfeed to the content that they upload. This caused quite a shock amongst … Continued