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How Facebook’s Updated News Feed Could Affect Reach

Facebook has given marketers a lot to be excited about with the announcement of its revamped News Feed. From larger photos and more prominent displays, it’ll be difficult for brands to go unnoticed. But while Facebook has made it easier for consumers to Like your Page, it has also made it harder for them to … Continued

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Reach, Promoted Posts Are Highlighted in Facebook’s New Admin Panel

In addition to making it easier for you to create Page Like Ads, Facebook is now testing an updated Admin Panel, which gives more prominence to reach metrics for recent posts. The social network hopes this will encourage more marketers to promote those posts to increase their audience. Replacing the “Notifications” section with “Posts”, admins … Continued

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Now You Can Pay To Promote Your Friends’ Facebook Posts To More People, Even Without Their Permission

Until natural language processing improves, only humans can tell what’s important. So Facebook today starts rolling out the option to pay to promote a friend’s posts and get them seen by more people. This will help critical posts bubble to the top of the feed, and let Facebook earn some money, too. The feature respects … Continued

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How You Can Use Sprout Social’s Drafts for Twitter and Facebook Posts

The articles here at Sprout Insights are written to keep you informed about ways to improve your social media presence. But beyond this publication, Sprout Social has tools that help you track and control that presence. It’s Facebook Friday — each week we’ll offer one tip for leveraging Facebook to increase customer awareness of and engagement with … Continued

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We are the 16%: Why Facebook should stop charging to increase the reach of Page posts

We are the 16%: Why Facebook should stop charging to increase the reach of Page posts

Facebook Pages are increasingly becoming an invaluable part of companies’ day-to-day marketing activities, but during FMC in February of last year, Facebook announced to businesses that an average of only 16% of the members on their Page actually get exposed on their newsfeed to the content that they upload. This caused quite a shock amongst … Continued