reach

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Facebook Is Testing a New Way to Reach Audiences Organically

In the past, some Facebook Page owners have complained that it’s difficult to reach large percentages of fans organically due to News Feed algorithms. The social network’s latest test might help you reach new audiences — including those who aren’t yet fans — without paying for ads. Inside Facebook reported that Teddy Quinn, a PPC … Continued

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How Facebook’s Updated News Feed Could Affect Reach

Facebook has given marketers a lot to be excited about with the announcement of its revamped News Feed. From larger photos and more prominent displays, it’ll be difficult for brands to go unnoticed. But while Facebook has made it easier for consumers to Like your Page, it has also made it harder for them to … Continued

, , , , , , , , , , , , , , , Comments Off on 3 Creative Ways Brands Have Used Twitter’s Vine to Reach Customers

3 Creative Ways Brands Have Used Twitter’s Vine to Reach Customers

Twitter’s <a target="_blank" href="http://sproutsocial.com/insights/2013/01/twitter-vine-app-ios/”>launch of the bite-sized video network Vine sparked a flurry of inventive creations from businesses and individuals alike. It’s long been an interesting paradox that imposing restrictions can spark the most imaginative ideas, and Vine has shown that people can convey a surprising amount of personality in a six-second loop. For businesses, … Continued

, , , , , , , , , , , Comments Off on Reach, Promoted Posts Are Highlighted in Facebook’s New Admin Panel

Reach, Promoted Posts Are Highlighted in Facebook’s New Admin Panel

In addition to making it easier for you to create Page Like Ads, Facebook is now testing an updated Admin Panel, which gives more prominence to reach metrics for recent posts. The social network hopes this will encourage more marketers to promote those posts to increase their audience. Replacing the “Notifications” section with “Posts”, admins … Continued

, , , , , , , , , , , , , , Comments Off on Social Media News: Timeline, Pinterest Analytics, Google Reader

Social Media News: Timeline, Pinterest Analytics, Google Reader

While you’ve been busy updating your company’s Facebook page, keeping your customers up to date through Twitter and posting the latest corporate video on YouTube, we’ve been reporting on the latest in <a target="_blank" href="http://www.sproutsocial.com/insights/tag/social-media/”>social media news for businesses large and small. In case you’ve missed any of it, here’s a recap of this week’s breaking stories. We’ve arranged them by category … Continued

, , , , , , , , Comments Off on How Bad Did Analytics Bugs Fool Facebook Pages? Reach Looked Down 14% When It Wasn’t

How Bad Did Analytics Bugs Fool Facebook Pages? Reach Looked Down 14% When It Wasn’t

Months of mysterious Insights bugs duped Facebook Page owners into thinking their reach was plummeting. The median Page’s analytics showed it reached 14.39 percent fewer people than it actually did, according to early data and graphs from EdgeRank Checker, a Facebook analytics startup that gave us the first look. The bugs may have caused people to … Continued

, , , , , , , , Comments Off on Facebook Admits Critical Bugs Caused Page Reach To Be Misreported For Months

Facebook Admits Critical Bugs Caused Page Reach To Be Misreported For Months

While trying to speed up its iOS and Android apps, Facebook accidentally stripped out too much data about news feed posts by Pages. This caused Page Insights to be misreported, leading admins to believe their posts reached fewer people than they actually did, in most cases. Bug fixes are now rolling out and accurate data … Continued

, , , , , , , Comments Off on Social Media News: Cover Photos, Facebook Reach, Twitter Ads

Social Media News: Cover Photos, Facebook Reach, Twitter Ads

While you’ve been busy updating your company’s Facebook page, keeping your customers up to date through Twitter and posting the latest corporate video on YouTube, we’ve been reporting on the latest in social media news for businesses large and small. In case you’ve missed any of it, here’s a recap of this week’s breaking stories. We’ve arranged them by category to help … Continued

, , , , , Comments Off on Why Reach Metrics Will Change for Some Facebook Pages

Why Reach Metrics Will Change for Some Facebook Pages

If you’ve been paying close attention to Facebook Insights recently, you might have been receiving false data. In an effort to speed up its iOS and Android apps, Facebook accidentally removed too much data about News Feed posts by Pages, causing Page Insights to be misreported. When the social network was improving its mobile apps, … Continued

, , , , , , , Comments Off on We are the 16%: Why Facebook should stop charging to increase the reach of Page posts

We are the 16%: Why Facebook should stop charging to increase the reach of Page posts

We are the 16%: Why Facebook should stop charging to increase the reach of Page posts

Facebook Pages are increasingly becoming an invaluable part of companies’ day-to-day marketing activities, but during FMC in February of last year, Facebook announced to businesses that an average of only 16% of the members on their Page actually get exposed on their newsfeed to the content that they upload. This caused quite a shock amongst … Continued