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Consumers Are Sharing Facebook App Activity 1 Billion Times a Day

  For developers, getting people to share their activity with your Facebook App is almost as important as getting people to use it in the first place. The reason this is so important is because these stories help to create awareness for your app as well as your brand. As of this month, more than … Continued

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Facebook Is Testing a New Way to Reach Audiences Organically

In the past, some Facebook Page owners have complained that it’s difficult to reach large percentages of fans organically due to News Feed algorithms. The social network’s latest test might help you reach new audiences — including those who aren’t yet fans — without paying for ads. Inside Facebook reported that Teddy Quinn, a PPC … Continued

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How Facebook’s Updated News Feed Could Affect Reach

Facebook has given marketers a lot to be excited about with the announcement of its revamped News Feed. From larger photos and more prominent displays, it’ll be difficult for brands to go unnoticed. But while Facebook has made it easier for consumers to Like your Page, it has also made it harder for them to … Continued

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Why a Small Tweak Could Lead to an Increase in Facebook Shares

While Likes and comments are great, a lot of value comes from members sharing your Facebook content with their friends. Not only does it help to increase awareness for your brand, but it could potentially lead to new fans. The social network is testing a new interface for how individuals re-share your posts on desktop. … Continued

Social Media Resources: Twitter Chats, Vine, and Pinterest Analytics

This week on Sprout Social Insights we tackled guides for Facebook, Twitter, and to help you better reach your customers with the social media tools that make a difference. Check out our articles below to find out more about each one and how they can help you with your social media goals. And check in … Continued

, , , , , , , , , , , , , Comments Off on Twitter Adds Granular Reporting to Its Ads Center Dashboard

Twitter Adds Granular Reporting to Its Ads Center Dashboard

Following the launch of its Ads API, Twitter today introduced an upgraded dashboard for the Twitter Ads center. This was done to help advertisers manage and optimize existing campaigns more effectively. The revamp — based on feedback from advertisers — includes improved campaign reporting, more visibility into campaign performance, analytics, and spend, and easier management … Continued

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How Shutting Down Google Reader Could Affect Businesses

<img class="size-full wp-image-42070 aligncenter" title="google-reader-shutting-down” src=”http://www.ad-via.com/wp-content/uploads/2013/03/fd354__google-reader-shutting-down.jpg” alt=”” /> This week Google announced that it will be shutting down Google Reader — along with seven of its other products — as part of its “spring cleaning” efforts. Launched in 2005, Reader made it easier for people to discover and keep up with their favorite websites and … Continued

, , , , , , , , , , , , , , , Comments Off on 3 Creative Ways Brands Have Used Twitter’s Vine to Reach Customers

3 Creative Ways Brands Have Used Twitter’s Vine to Reach Customers

Twitter’s <a target="_blank" href="http://sproutsocial.com/insights/2013/01/twitter-vine-app-ios/”>launch of the bite-sized video network Vine sparked a flurry of inventive creations from businesses and individuals alike. It’s long been an interesting paradox that imposing restrictions can spark the most imaginative ideas, and Vine has shown that people can convey a surprising amount of personality in a six-second loop. For businesses, … Continued

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Flickr for iOS Now Supports Hashtags

While tagging is a popular method of keeping track of photos on Flickr, the photo-based social network hasn’t officially supported hashtags until now. Following its integration with Twitter in December, Flickr has added hashtag support to its mobile platform. Using the updated iOS app, you’re now able to add a hashtag to your photo’s title … Continued

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Reach, Promoted Posts Are Highlighted in Facebook’s New Admin Panel

In addition to making it easier for you to create Page Like Ads, Facebook is now testing an updated Admin Panel, which gives more prominence to reach metrics for recent posts. The social network hopes this will encourage more marketers to promote those posts to increase their audience. Replacing the “Notifications” section with “Posts”, admins … Continued