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Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex

Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex

Twitter wants brands to be able to target their ads effectively, otherwise why would you spend money to spray and pray your message to every single person on the network? Since the micro networking site can trap a lot of information about you based on who you follow and what types of posts you interact … Continued

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Target Consumers on Twitter by Interest, Device, and Gender

Launched last year, Twitter’s self-serve advertising platform has been used by thousands of businesses with “encouraging” results. Based on feedback received from those businesses, advertisers can now target consumers in two specific ways: by interest and device. First, you can target individuals with the same interests as followers of @username. For example, if a golf … Continued

Target New Customers With Facebook’s Lookalike Audiences

As a marketer, getting the right message in front of the right people is key. To help you reach new customers and grow your business, Facebook announced that its Lookalike Audiences feature will gradually roll out to Power Editor accounts this week. Launched in beta a few weeks ago, Lookalike Audiences enables you to target … Continued

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Facebook announces Lookalike Audiences, lets advertisers target potential customers similar to current ones

Facebook announces Lookalike Audiences, lets advertisers target potential customers similar to current ones

Facebook on Tuesday announced “Lookalike Audiences,” a new feature for advertisers that is rolling out to power editors this week. Contrary to its name, the new targeting tool doesn’t let marketers only sell ads to a certain group of people based on how they look, but instead lets them “reach potential customers who share similar … Continued