Targeting

, , , , , , , , , , , , , , , , Comments Off on Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex

Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex

Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex

Twitter wants brands to be able to target their ads effectively, otherwise why would you spend money to spray and pray your message to every single person on the network? Since the micro networking site can trap a lot of information about you based on who you follow and what types of posts you interact … Continued

, , , , , , Comments Off on Facebook Announces Plans to Roll Out Offline Purchase Ad Targeting

Facebook Announces Plans to Roll Out Offline Purchase Ad Targeting

Today Facebook confirmed that it has partnered with select data vendors to give advertisers more options for targeting ads on the social network. As reported by AdAge last week, Facebook will anonymously match data from consumer loyalty programs with member profiles in order to target ads based on offline purchases. For example, an auto dealer … Continued