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, , , , , , Comments Off on How Line Breaks Can Help Advertisers Stand Out in the Twitter Stream

How Line Breaks Can Help Advertisers Stand Out in the Twitter Stream

Yesterday, Twitter added support for line breaks on its website as well as its official mobile apps. The feature can be used to spread your 140 character message out over a few different lines. For example, a phrase or a single word could occupy a single line. This might not seem very noteworthy. In fact, … Continued

, , , Comments Off on Twitter for Windows 8 Is Now Available for Download

Twitter for Windows 8 Is Now Available for Download

Businesses using Windows 8 will find it easier to manage their presence on Twitter as the company has finally released a native app for the new platform. The new app brings with it familiar features like the Home, Connect, Discover, and Me tabs, but it also introduces new functionalities that take advantage of some unique … Continued

Social Media Resources: Twitter Chats, Vine, and Pinterest Analytics

This week on Sprout Social Insights we tackled guides for Facebook, Twitter, and to help you better reach your customers with the social media tools that make a difference. Check out our articles below to find out more about each one and how they can help you with your social media goals. And check in … Continued

, , , , , , , , , , , , , , , , Comments Off on Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex

Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex

Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex

Twitter wants brands to be able to target their ads effectively, otherwise why would you spend money to spray and pray your message to every single person on the network? Since the micro networking site can trap a lot of information about you based on who you follow and what types of posts you interact … Continued

, , , , , , , , , , , , , Comments Off on Twitter Adds Granular Reporting to Its Ads Center Dashboard

Twitter Adds Granular Reporting to Its Ads Center Dashboard

Following the launch of its Ads API, Twitter today introduced an upgraded dashboard for the Twitter Ads center. This was done to help advertisers manage and optimize existing campaigns more effectively. The revamp — based on feedback from advertisers — includes improved campaign reporting, more visibility into campaign performance, analytics, and spend, and easier management … Continued

, , , , , , , , , , , , , , , Comments Off on 3 Creative Ways Brands Have Used Twitter’s Vine to Reach Customers

3 Creative Ways Brands Have Used Twitter’s Vine to Reach Customers

Twitter’s <a target="_blank" href="http://sproutsocial.com/insights/2013/01/twitter-vine-app-ios/”>launch of the bite-sized video network Vine sparked a flurry of inventive creations from businesses and individuals alike. It’s long been an interesting paradox that imposing restrictions can spark the most imaginative ideas, and Vine has shown that people can convey a surprising amount of personality in a six-second loop. For businesses, … Continued

, , , , , , , , , , , , , , , Comments Off on Facebook could soon add hashtag support, one of rival Twitter’s most iconic features

Facebook could soon add hashtag support, one of rival Twitter’s most iconic features

Facebook could soon add hashtag support, one of rival Twitter’s most iconic features

The Wall Street Journal is reporting that Facebook is looking to integrate the hashtag into its service. Although Twitter does not own the concept of the hashtag, the company has popularized it to the point most people associate the phrase with the social network. The WSJ cited “people familiar with the matter” in its coverage, … Continued

, , , , , , , , , , , , , , , Comments Off on Pinfluencer Is Now Piqora As It Preps To Add Tumblr, Twitter And More Into Its Social Marketing Net

Pinfluencer Is Now Piqora As It Preps To Add Tumblr, Twitter And More Into Its Social Marketing Net

Pinfluencer Is Now Piqora As It Preps To Add Tumblr, Twitter And More Into Its Social Marketing Net

Pinfluencer, one of the many sites that have sprouted up to help companies track Pinterest usage, is today announcing a rebranding to Piqora, a move that the company says fits with its wider strategy to mine information not just from Pinterest and Facebook, but other image-based social networks like Tumblr, Polyvore and Twitter. To go along … Continued

, , , , , , , , , Comments Off on Target Consumers on Twitter by Interest, Device, and Gender

Target Consumers on Twitter by Interest, Device, and Gender

Launched last year, Twitter’s self-serve advertising platform has been used by thousands of businesses with “encouraging” results. Based on feedback received from those businesses, advertisers can now target consumers in two specific ways: by interest and device. First, you can target individuals with the same interests as followers of @username. For example, if a golf … Continued

, , , , , , , , , , Comments Off on The Ultimate Status Check For Social Media Monitoring

The Ultimate Status Check For Social Media Monitoring

In 2008 when social media monitoring solutions like <a target="_blank" title="Radian6 – Social Media Monitoring Solution” href=”http://radian6.com” target=”_blank”>Radian6 and Collective Intellect started popping up, we talked a lot about the importance of listening to online conversations. Most companies looked at monitoring as a defense mechanism and reactive practice — Find mentions of your brand to … Continued